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9 Marketing Mistakes Agents Don't Know They Make
Whether you run a large business or you're a one man show, it's important to have a strong marketing strategy. Mistakes are inevitable, and part of the learning process, but they're also preventable, so you don't have to go through the hassle of repairing damage you could have easily avoided in the first place. Here are the 9 most common marketing mistakes real estate agents make -- and how you can stay away from them.
HOA Meeting Basics
HOA board meetings are designed to transact essential business. They should be carefully choreographed to that end rather than a rambling discussion. Members should be welcome and encouraged to attend and observe. To that end, provide a Member Forum at the beginning of the meeting for owner comments, questions and complaints (It's the American way).
No Pets Allowed: What About A Protective Dog?
Your condominium rules prohibit pets of any kind except fish and birds. A unit owner asks the Board of Directors to allow her to keep a dog, because she needs the comfort the animal gives her. What should the Board do?
The Inman Files: Blow up Upstream
Two years ago, Inman Connect held a panel on the Upstream Project, the budding real estate broker initiative to take back control of its home listings. After a detailed explanation by one of the founding Upstream members, I asked one of the other panelists, savvy real estate team leader Lisa Archer, what she thought of Upstream. She deadpanned, “What is it? I don't understand. How would that help me, exactly?” ...
What’s my home worth? Realtor.com’s ‘My Home’ has answers
Realtor.com today announced a new feature to address the increasing number of homeowners who are staying put longer than they used to. ...
Crazy Sh*t In Real Estate: Don’t judge a book by its cover
“Don’t judge a book by its cover” -- a lesson Buddy West learned in a very humbling way when he was out showing a house to a man whom he thought was a drug dealer ...
Ixact Contact’s new design improves agent experience
Ixact Contact is a CRM for real estate agents that is set to debut a totally revamped look and feel by the end of the year ...
5 types of insurance first-time homebuyers should consider
Buying a home is a huge deal. It’s not only a sanctuary to raise your family, but it's also an investment in your future. New homeowners want and need insurance to protect this investment. Here are five types of insurance homeowners need to protect their home ...
3 totally bustable myths about millennials in real estate
As a real estate agent who helps a lot of millennials through their first homebuying process, and a millennial myself, I have had several older agents come to me for help when dealing with this new generation of buyer ...
How email templates can save real estate agents much needed time
It’s not a surprise that when you hear email templates, you automatically assume it must have to do with bulk emails or mass newsletter emails. And you’re not wrong, but in this case, it’s more important to think about email templates as one of the easiest ways to personalize your emails to larger groups of people in your network while still saving yourself big chunks of time ...
How to get the most out of your real estate coaching experience
Congratulations! You are ready to invest in yourself as a real estate agent or team leader, and you've hired a real estate coach. Hopefully, the potential to grow personally and professionally brought you to this point. ...
President Trump loses support of real estate industry
The majority of Inman readers disapprove of Donald Trump's performance as president, an Inman poll reveals. Of those who responded to the one-question survey, 66 percent said they disapproved of the way Trump is handling the job ...
NAR ‘Moving With Kids’ research: Focus on schools, service
It's probably no surprise that school district and convenience to schools are important to homebuyers and sellers with kids. But do you have any idea how the presence of children in a household affects a seller's urgency to move or a buyer's willingness to compromise ...